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Heineken Opens the World to Cebu – Spectrum Philippines
  /  Press   /  Heineken Opens the World to Cebu

Heineken Opens the World to Cebu

[ Press Release ]

Heineken, the world’s most international premium beer is now making its much awaited arrival to the Queen City of the South, Cebu and we couldn’t be more excited!



The official launch event for Heineken was held on 6 April, 2018 at the Tinderbox, Morals and Malice, and championed the “Open Cebu” message, a spin-off from Heineken’s famous tagline of “Open Your World”.

This unique launch event featured DJ Euric, along with our very own live acts from Cebu: Carlisle and Fonzy, plus DJs Gino V, DJ Short, Renzo, and Cathy Muto – who had the guests on their feet right till the end of the night.

The event was attended by a myriad of guests ranging from politicians to socialites, industry titans to F&B customers, each of whom were excited to be bringing this flagship product to the vibrant city of Cebu.

The surprise however came when Heineken, through their activation called “The Takeover”, allowed the crowd to be the DJ during different segments of the night. This segment drew a lot of excitement from the packed crowd, each of them cheering for their preferred song.

In bringing such a world-class spectacle to Cebu, Heineken stands by their belief that the world is packed with endless possibilities and experiences that it hopes to continue to bring to consumers in Cebu that can potentially enliven and thrill them.




Enjoyed in 192 countries the world over; Heineken is truly the world’s beer. Founded in Amsterdam in 1873, it has grown to encompass the globe, with its familiar green bottle and smooth, refreshing taste.

From the Netherlands to Brazil, South Africa to the Solomon Islands, Heineken is now proud and excited to have the opportunity to engage with Filipinos and provide them with a high quality beer.


Since Heineken was founded it has been brewed with a passion for quality – every batch of beer put under rigorous quality checks so that consumers only get the best.
Everywhere in the world, Heineken is brewed with the same recipe, great care, high-quality ingredients and standardized process. Every bottle of Heineken is made with only 3 pure, natural ingredients; malted barley, water, hops.

Chris Aguilar
Group Marketing Manager
AB HEINEKEN® Philippines Inc.