To execute a brand equity event for Heineken Philippines as they open the Kadayawan Festival in Davao with good music and great beer.
The Kadayawan Festival celebrates a bountiful harvest. For the artwork, the goal was to localize the Heineken brand interpretation by incorporating well-known elements of the festival and of Davao City – durian, mangosteen, pomelo, and the Philippine eagle.
AB Heineken Philippines
August 10, 2018