/    /  Heineken #OpenKadayawan

Mission:

To execute a brand equity event for Heineken Philippines as they open the Kadayawan Festival in Davao with good music and great beer.

 

Entertainment:

  • Jeremy Castillo
  • Zack King
  • Wacky Masbad

 

Artwork:

The Kadayawan Festival celebrates a bountiful harvest. For the artwork, the goal was to localize the Heineken brand interpretation by incorporating well-known elements of the festival and of Davao City – durian, mangosteen, pomelo, and the Philippine eagle.

Client:

AB Heineken Philippines

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