LYVEFEST represents the next evolution of our event DNA at Spectrum.

Moving beyond traditional concert formats, we collaborated with TikTok LIVE to create the Philippines’ first truly phygital festival experience. By merging large-scale on-ground production with real-time digital broadcasting, we transformed local cultural celebrations into global, shareable moments.

This wasn’t just a festival. We built a live content engine designed to exist simultaneously on the ground and on the FYP.

The LYVEFEST Ecosystem

The Creator Hub

A bespoke, high-tech broadcast suite placed at the heart of the festival. From here, top Filipino creators such as Malupiton streamed live to millions of followers, offering behind-the-scenes access, real-time interaction, and creator-led storytelling throughout the event.

The Main Stage

A full-scale production platform featuring a curated mix of viral TikTok music acts and respected local performers including Midnasty, Cookie$, and Nix Damn P. The stage was designed to deliver impact both live and on-screen, ensuring every moment translated cleanly to mobile-first viewing.

Community Integration

Beyond music, the festival featured curated Community Markets and Food Parks. These spaces provided local MSMEs with direct access to a Gen Z and young millennial audience within a high-energy, culture-driven environment.

2026 Tour Highlights

Cebu City
Axis at Vibo Place
Launched during Sinulog 2026, blending traditional festival spirit with modern creator culture and live digital broadcasting.

Iloilo City
Atria Park District
A three-day Dinagyang 2026 takeover featuring a localized Creator Hub and high-energy DJ sets, reinforcing the festival’s ability to adapt to regional culture while maintaining a unified identity.

Production Impact

For LYVEFEST, we led the full end-to-end execution across creative, technical, and operational layers.

• Immersive Scenography
  We designed stages and environments that perform equally well in person and on smartphone screens.

• Broadcast Integration
  We delivered seamless technical coordination between live audio-visual production and TikTok LIVE’s real-time streaming requirements.

• Talent & Creator Management
  We bridged digital-first creators with live performance environments, aligning creator workflows with the demands of large-scale stage production.

The Result

With LYVEFEST, we didn’t just host a festival. We built a content engine.

By leveraging TikTok LIVE’s platform and creator ecosystem, we created a blueprint for future-ready events. LYVEFEST demonstrates how festivals can extend beyond physical venues, amplifying reach, engagement, and cultural impact far beyond the event grounds.

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